Since games are meant to be played, shoes can be played – from concrete to couch, etc. Never Played Out ”, dedicated to the popular eras of the game over the past two decades in sports, gaming and lifestyle, as well as the magic that happens when we all take time to play. This collaboration will kick off the global launch of the Always Played In project. Follow on Twitter for the latest news and ways to win your very own limited edition sneaker. This is just the beginning of our partnership with adidas, and over the next few months we will continue to celebrate our 20th anniversary by releasing additional sneakers inspired by past and current generations of Xbox consoles, including the first sneakers available for purchase by our fans later this year.
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